KORETEK
Innovative Full-Body Exercise Equipment Development
Brief
Koretek approached us with the vision of creating compact, portable, full-body exercise equipment that meets the growing demand for at-home fitness solutions. Tasked with transforming this idea into a scalable product, we aimed to deliver a durable, functional design supported by a distinctive brand identity and an impactful launch strategy.
Proposal
At Duku, we outlined a comprehensive product development process, combining our advanced CAD engineering skills and in-house 3D printing capabilities to bring Koretek to life.
Key Features Developed
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Dual Modes: Dynamic or fixed for versatile workouts
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Omnidirectional Wheels: Enhancing manoeuvrability
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360° Rotatable Handles: Offering flexible grip options
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Reinforced Plastic Case: Durable and lightweight design
Four-Step Product Development Process
How Duku approached Koretek's product design project:
1
Product Design and Prototyping
Using advanced CAD engineering and rapid prototyping, we developed initial designs and tested iterations to ensure the product met all functional requirements. Our focus was on creating an ergonomic, full-body trainer capable of withstanding rigorous use.
2
Durability Testing
We conducted comprehensive strength and functionality tests to guarantee the equipment’s longevity and performance. At Duku, we prioritise testing to ensure every product meets high standards, particularly for gym equipment that enhances stretching and core strength.
3
Brand Creation
Working closely with our client, we created a distinctive name and visual identity for Koretek. Aligning with market expectations, this step was critical for securing trademark registration and establishing a strong presence in the fitness market.
4
Market Support
To assist with the product launch, we crafted an engaging crowdfunding video that highlighted Koretek’s key features through dynamic visuals, including both prototypes and detailed CAD models. This video was instrumental in building anticipation and support for the product.
Outcome
Through meticulous prototyping and refinement, Koretek emerged as a durable, space-saving, and user-friendly solution for at-home workouts. Compact enough for small spaces, it offers users the flexibility to train at their own pace, making it ideal for beginners and fitness enthusiasts alike.
Koretek passed all durability tests and met the stringent manufacturing standards required for market entry. Our crowdfunding video successfully showcased the product’s unique features, laying the groundwork for a strong launch.
What Happened Next ...
With a comprehensive development strategy, a strong brand identity, and tailored marketing materials, Koretek entered the market in a scalable and competitive position. Its innovative design and functionality have made it a popular choice for anyone seeking an effective, space-saving home workout solution.
If you’re ready to start your product development journey, Duku is here to help. Complete our online form for a free consultation and take the first step toward turning your ideas into reality.
