KITT
DEVELOPING AN AWARD-WINNING, LIFE SAVING PRODUCT IDEA
PROJECT BRIEF
KITT Medical was seeking a full-service UK product design company to help design and develop a life-saving product idea. 550 million people worldwide suffer from allergies, with one in five at risk of a fatal reaction known as anaphylaxis.
KITT’s Co-founder and CEO, Zak Marks, is a severe allergy sufferer who had an idea for a ground-breaking emergency allergy kit to prevent avoidable deaths in schools and sought out our expert team to help.
PROJECT PROPOSAL
The Duku team delivered end-to-end product development and design services, from concept development to market. Due to the practical applications of the emergency product, it was more important than ever to conduct robust ‘real world’ testing to ensure proof of concept and optimise product functionality.
KEY FEATURES
Colour-coded adrenaline pens: for fast and easy identification in an emergency
Simple-to-follow instructions: to empower untrained users to help in a crisis
Wall-mount: enabling accessibility in prominent and highly visible locations
Keys and emergency lock box: for added security
Bespoke software: Accredited CPD training, incident and medication tracking
DEVELOPMENT PROCESS
How Duku designed and developed KITT:
PROJECT OUTCOME
Duku and KITT successfully designed a product which could be wall-mounted in accessible locations around schools, meaning it would be readily available at the point of use during allergy-related emergencies. A bespoke staff key and emergency lock box was included to ensure that the product would not be damaged or tampered with.
The final product is a user-friendly and effective medical device. It includes a subscription service with bespoke software to deliver ongoing CPD-accredited anaphylaxis training. The software also offers incident reporting and system management, showing the locations of KITT units and ensuring each is adequately stocked with in-date medications.
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WHAT HAPPENED NEXT?
Described as a ‘defibrillator for allergies’, the project won the 2022 Mayor’s Entrepreneur Award for its excellence. Since launching in 2023, KITT has been installed in over 500 UK schools and qualifying businesses, training has been rolled out to more than 12,000 staff members, and many lives have already been saved.
KITT featured on BBC Breakfast, Good Morning Britain, ITV1 and Talk TV and received further recognition in print in The Times and The Independent news publications. It has been highly praised for its life-saving applications, comprehensive training programme, and simple, but effective design features.